“Are they ashamed of the abomination they have committed? No, they have no shame at all; they do not even know how to blush.” (Jeremiah 6:15)
Nuisance callers want the person called to talk, so they will often ask, “Can you hear me all right?” or “How are you today?” Television shows have “teasers” at the beginning of the show, trying to enlist the interest of viewers so they will stay with that show. Speakers often begin their talks in a familiar and even jocular way, attempting to engage their audience in the topics ahead. Even the Bible suggests the initial advantage of milk before meat (1 Corinthians 3:2, Hebrews 5:12).
Suppose, though, that callers have no interest in the call, or viewers in the show, or listeners in the speech. Suppose there is no “meat” after the “milk.” Then all the staging or preparation is worthless and to no avail. A shop with beautiful window dressing is worthless if there is nothing in the shop to examine or to buy. Texans have a great phrase for this: They speak of someone who is all hat (or big hat) and no cattle.