“Taste and see that the Lord is good,” the Psalmist tells us (Ps. 38:4). It’s a good way to sum up ‘leading with beauty’ as an approach to evangelization. We are inviting others to the great wedding feast, the banquet of the Lord. To be sure, it’s vitally important to share with them the fact that this banquet is real, not imaginary (truth), and that it’s perfectly nourishing above all other foods (goodness). But before people will care about that side of things, they need to be interested in the meal itself—and a whiff of what’s cooking in the kitchen is far more effective than a nutritional chart when it comes to convincing a busy and distracted person to sit down for a meal.

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