Walter J. Ong was part of the English Department at Saint Louis University when I did my MA there in the early 1960s. His courses were so wide ranging that we called them “Onglish” rather than English. He was then the most published Jesuit in the U.S., and he inspired us not just to write but to write for publication, which meant exploring the present state of a question and then advancing it a little further.
The other day I was looking through what I consider Ong’s finest work, Orality and Literacy: The Technologizing of the Word (London, New York, Routledge, 1982), where he talks about what he calls the age of “secondary orality,” which has come about through electronic technology.
Listening to the spoken word, he says, generates a strong group sense, “But secondary orality generates a sense for groups immeasurably larger than those of primary oral culture – McLuhan’s ‘global village.’” (Ong was a disciple of Marshall McLuhan, who taught at Saint Louis U. before moving on to the University of Toronto.)