Where will we be by the time you read this? Emotionally speaking: will the collective mood be up or down? It’s all about expectation management: giving bad news about deaths in time for people to see the benefit of an extended lockdown.
Managing our feelings is part of the purpose of the daily Downing Street Q&A sessions which the newscasters still trumpet as “Breaking News”.
They are reassuringly factual. Not for Matt Hancock the swerving off-piste style of Jim Hackett, boss of Ford, when announcing the latest results. “There is no future,” Hackett reflected, “if we don’t have an economic system that is always on. We didn’t realise there was an off switch.”