As Ben Franklin once quipped, death is one of the only certainties in life. And with that certainty comes an endless supply of customers. Every year, 2.8m people die in the US. Around 40% of them opt to be buried — most commonly, in a casket. A $550m-per-year business, caskets make up a healthy portion of the much larger $20B death industry…
Can the American casket duopoly — a main culprit behind the rise of cremation over Christian burial — be disrupted?
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