When I was in my first parish staff position, a Sister who had been a DRE for decades advised me to charge at least $5 for any program I offered. The reason, she said, was that people tend to stop attending programs unless they had invested in them. Brian Holdsworth argues from that same reasoning in this compelling video.

There is something to this, a recognized phenomenon called the Sunk Cost Fallacy. Rather than making coldly rational decisions here and now, I am likely to factor in my degree of past investment in something as a reason to continue it. In

Praise the Lord

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